Scan your content and uncover trust gaps in under an hour with the audit bot.
Then learn the human elements necessary to make your business trustworthy, resonant,
and ready to convert in any market.
For business owners ready to ditch pressure and urgency-based tactics and build a funnel that converts using connection and credibility.
If trust is low...trending tactics won't earn it.
Let me explain...
Thanks to increased polarity and insularity, sketchy marketing tactics, volatile geopolitics, low mental bandwidth, and uncertain economics (just to name a few), we've been in what experts call a "trust recession" since around late 2024.
That means people are taking longer to buy or choosing inaction over actual solutions more often than not.
Tactics, strategies, and individual pieces of copy and content that used to convert like crazy aren't working like they used to because people's starting point is no longer neutral. It's skeptical.
In order to build trust and make the sales that drive your business, you have to adjust your marketing to meet buyers where they're at now.
YOU NEED:
Messaging that reflects how trust is built today
Systems that support safe, confident decision-making
A post opt-in experience that deepens the relationship and sets context
Enter your bullet points here..
When you design a customer journey that mirrors how trust works on a neurological level in your buyer's brain, they feel the connection, context, and belonging they need to buy from you.
What You’ll Get from This Workshop + Audit Bot:
You'll use the Custom GPT, Claude Project, or manual checklist to audit any piece of existing copy or content for trust breakers and trust builders.
By the end of this workshop + audit, you'll know where the trust gaps in your marketing are and exactly what to do to fix them.
Who I Am + Why I Created this "Trust" Workshop
Hi! I’m Jillian Bright, author, conversion copywriter, and brand marketing strategist.
In today's more skeptical marketplace, buyers don't need more promises, they need context and psychological safety.
I created this workshop to help you remove the trust breakers and add more trust builders at the right stage in the journey so that your content actually connects and converts in today's tough market.
BONUS CONTENT
Adjusting Your Funnel and Nurture Strategies
Bonus training on what the trust recession is, how we got here, and what to change in your early customer journey (30 min video)
When we assume trust already exists when it doesn't, when we don't acknowledge the trust gap and graciously offer to walk our potential clients across the bridge, we are actually making it harder for them to say yes to us.
How to Become a Trust Broker
Bonus training on the opportunity gap brands and small business owners can leverage for authority and growth in 2026
(15 min audio)If you can genuinely build trust with people who are different from you and translate your message in a way that meets them where they're at, you can fill a very real, in-demand gap that most businesses don't even know exists.
Listen to 5 10 min episodes, each with a thought-provoking question at the end for deeper reflection
Explore Visibility, Nurturing, Sales, Reciprocity, and Leadership through the lens of the current trust recession
Learn how to level up your business in each of the 5 areas to meet your audience where they're at right now
Walk away with a clearer perspective of where the market is at and inspired to to build more trust in yourself and your business
Enter your bullet points here..
All prices in USD