Get started the simple way with the
The Purposeful Messaging
For early-stage purpose-driven business owners who want:
A simple, effective framework to communicate your value and attract the right clients, without second-guessing yourself A messaging foundation that grows with you so you can build trust, book more clients, and create long-term success
Build your business
on messaging that converts.
$47
What's the Purposeful Messaging Starter Kit?
The Purposeful Messaging Starter Kit is a complete messaging framework for early-stage purpose-driven business owners who want impactful, results-driven messaging from the very beginning that evolves and grows with them.
Gives You Impactful Results from the Start
My kit teaches you how to extract and apply real customer language right away to take out the guess work and create messaging that converts faster AND I'll guide you through how to use and now NOT to use AI in your messaging and marketing!
Easy to Implement
This kit strips everything down to the essentials—with checklists, bite-sized lessons, structured guides, and clear next steps that make it easy to apply immediately, even for someone with little to no marketing experience.
Messaging that Evolves with You
This kit is made specifically for the messy, experimental phase of early business and provides a flexible, adaptable framework to to refine your messaging as you attract better-fit clients.
Ethical Marketing Approach
My kit blends ethical persuasion with trust-based tactics so selling feels good and your messaging builds long-term trust and brand loyalty. That way you're getting more leads now AND setting yourself up for consistent sales later.
Top 3 Reasons to invest in The Purposeful Messaging Starter Kit:
The biggest struggle for early-stage business owners is getting new leads.
With strong messaging that evolves with you, you get better, more frequent leads that turn into clients that stick with you for longer and refer others your way.
Get Clear, Trust-Building Messaging That Brings in the Right Clients
If your messaging is weak or unclear, it’s hard for potential clients to see why they should hire you, but when your tactics aren't aligned with your values it breaks down trust.
This guide gives you a straightforward process to define your core message in a way that resonates and builds trust using ethical persuasion and values-aligned storytelling instead of hype or manipulation. You’ll learn how to speak directly to the people who need what you offer in a way that feels both strategic AND authentic.
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Use Real Client Insights to Make Your Messaging More Effective
Many early-stage business owners guess at what to say or over rely on AI for customer research, but the strongest messaging comes from the people already paying you.
This kit helps you confidently gather, organize, and apply real Voice of Customer data AND leverage AI the right way so your messaging connects faster and leads to more consistent leads.
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Makes Messaging Simple, Adaptable, and Easy to Implement
In the first couple years of business you are still testing and refining what works for you and your audience. You don’t need complicated branding exercises or comprehensive guidelines right now. And trust me, you don't magically *find* your voice.
At this stage, you need a flexible, practical way to develop your voice and message as you grow without second guessing or overhauling everything every few months. This guide makes it easy to start strong and refine as you learn more about what works for you and who your ideal clients actually are.
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What's in the Purposeful Messaging Starter kit?
Your Kit includes all of the following:
How to Get Started 10 min walk through video
Checklist to tick off Guide sections as they're finished
Survey questions for onboarding and offboarding plus practical mindset tips for how to approach the ask.
Categorized Google sheet for organizing Voice of Customer/Client data
A Voice, Messaging, and Storytelling Framework with step-by-step instructions, tips, and guidelines that meets you where you're at
Bite-sized video lessons with transcripts that walk you through each section of the Framework Google doc
A lesson specifically dedicated to how to use AI in your messaging and for the love of everything holy, what NOT to use AI for if you want strong messaging
Storytelling tips to get you started telling the right stories that will create trust and connection with your ideal clients
Guidelines for when and how to update your messaging as you grow
Next Steps for using your messaging in your copy, content, and across customer touchpoints for brand positioning that sets you up as the expert you're about to become!
The Purposeful Messaging Starter kit is delivered in a mini-course format with bite-sized lessons of about an hour total, a Google sheet, and a Google doc. AI-specific tips are included throughout.
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leverage your messaging for strategic growth
Buy your Purposeful Messaging Starter Kit today
and book your Strategy Session before March 31 to get 40% off the Session!
Only $247
Usually $397 40% OFF!
Coupon Code delivered in order confirmation email.
NEW UPDATES FOR AI USERS
how and how NOT to use AI in your messaging
Because AI generates output that tends to sound good and make our lives and business tasks SO much easier, it's easy to over rely on this powerful tool...
But relying on generative AI for strategic messaging and customer language will give you answers that sound good but aren't based on YOUR clients.
Meaning your messaging won't convert like it could, or should.
This Kit contains clear guidelines to use AI effectively without losing the impact of your message.
Early-stage service providers who want to attract more aligned clients but aren’t sure how to communicate their value clearly and effectively Purpose-driven business owners who care about ethical marketing and want messaging that feels authentic, not pushy, but also works to bring in steady leads. Entrepreneurs who want a simple, adaptable approach to messaging—one that evolves with them as they gain experience and clarity on their ideal clients.
Businesses with a solid, proven messaging strategy. If you already have a strong, tested message that consistently attracts the right clients, this likely won’t add much value. Those looking for a plug-and-play formula. this is about understanding your own brand and ideal audience, to develop a strong, meaningful, unique message, not just copying scripts or templates. Business owners expecting a quick fix or instant results without testing and refining. This kit gives you the tools and guidance to create strong messaging, but consistent implementation and real audience feedback are key to making it workHi! I'm Jillian!
I'm a copywriter, and messaging strategist and I created the Purposeful Messaging Starter Kit so that early-stage business owners had a messaging resource that met them where they are and grew with them.
I live in a village in Italy where I support clients from around the world to communicate their value, impact, and vision in a way that drives action. I spend my free time sipping wine and writing historical fantasy novels set in the ancient Mediterranean.
Get Clear, Trust-Building Messaging
Learn exactly what to say and how to say it to attract the right clients—without second-guessing yourself.
Use Real Client Insights for Messaging That Works
Stop guessing. Leverage actual customer language to create messaging that resonates and converts.
Ethical, Adaptable, and Built to Grow With You
A simple, strategic approach that evolves as your business does.
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Get the Voxer Add-On for 2 days of direct support with me!
2 days direct walkie-talkie style access to me
Get answers to your challenging Messaging questions
Work through common mindset issues around asking for feedback
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All prices in USD