Brand Guidelines Template + Voxer Support Package

The Brand Voice and Brand Messaging templates are a comprehensive set guidelines for your business to use for:

execution tasks like content creation, social media management, and copywriting (Brand Voice Guidelines), or for

strategic tasks like launching, offer development, pivoting, rebranding, etc (Brand Messaging Guidelines).

These templates are for businesses who need to:

adjust or refine their messaging as they grow and scale
get all their team members (including AI!) on the same page for brand consistency across channels
compile scattered audience/customer research, brand identity and messaging work into one central asset

These guidelines help you quickly assess your current messaging, patch the holes that are costing you sales, and make sure your marketing is clear, emotionally resonant, and relevant to your target audience.

This Template + Voxer Support package is a done-with-you service.

If you're wanting a DIY option...

You can purchase the Voice template and Messaging template separately or in a bundle (discount offered on second template as an order bump).

If you're looking for a done-for-you option...

You can inquire about the Brand Guidelines Creation service here.

Brand Voice Guidelines Template includes:

Brand Identity
Voice + Tone
Style Guide
Industry/Niche-Specific Glossary

Brand Messaging Guidelines Template includes:

Positioning Your Brand
Understanding Your Audience
Understanding Your Competition
Offer-Specific Messaging

5-Day Voxer Support includes unlimited Voxer support during your implementation week.

I also feel it's important to communicate for this offer that I live in Italy so my response times will be more or less immediate during my regular office hours of M-F 9am-5pm CET, messages sent after 5pm CET will be responded to the next morning.

This Brand Voice + Messaging Template package is for:

Solo business owners, and businesses with small teams who want clear, structured messaging but don’t have the budget for a full brand strategist.

Entrepreneurs, service providers, and coaches refining their positioning—whether you’re pivoting, scaling, or launching something new, this helps you align your messaging for maximum impact.

Creative entrepreneurs and purpose-driven/conscious brands who care about storytelling and emotional resonance but need a streamlined way to document it.

Teams (including AI users!) who need a shared reference for consistent brand voice and messaging across content, marketing, and sales channels.

This Brand Voice + Messaging Template Package is NOT for:

New businesses without audience/customer feedback yet. These templates are quite comprehensive and might feel overwhelming for early-stage businesses. If you’re still figuring out your positioning or haven’t gathered much feedback from customers or your audience, you’ll get more value from focusing on positioning and refining your offers first.

Entrepreneurs looking for a quick solution. These templates are designed for depth. They help you compile what you have, then reflect on how you can clarify, refine, and document your messaging, they’re not a five-minute makeover. Expect to spend focused time working through them. When I complete this process with a client, it typically takes 2–5 days. If you need a fast, one-day solution, this will not be a good fit.

Hi I'm Jillian Bright, copywriter and brand marketing strategist. I created these templates after years of seeing clients struggle with a central system for keeping track of and refining their messaging.

This template package used to be something I only offered as part of a bigger DFY service but with so many brands implementing AI into their marketing, I saw an opportunity to help even more businesses utilize these powerful AI tools without losing what makes their brand special!

For more about me and my products & solutions, check out www.jillianbright.com

How do I know if I need this?

If you've outgrown your original messaging or you know you need to shift to scale, this could be a great solution. If your messaging feels unclear, inconsistent, or disconnected from your ideal clients/customers, this will help you refine and document it in a way that makes your marketing easier and more effective.

What’s the difference between Brand Voice and Brand Messaging?

While there is some overlap in the brand positioning section, the essential difference is that the Brand Voice Guidelines focuses on how you communicate—your tone, personality, and style across all content while the Brand Messaging Guidelines focuses on what you communicate—your positioning, audience insights, and key messaging points. Together, they ensure every growth or visibility strategy and every piece of content and copy aligns with your brand.

What’s included in the 5 days of Voxer support?

You get unlimited voice and text messaging during my office hours (M-F, 9 AM–5 PM CET). This is your time to ask questions, get feedback, and troubleshoot as you implement the templates.

What's Voxer? What if I don't use it?

Voxer is a walkie-talkie app that allows immediate back-and-forth communication. If you don't want to use it but want this done-with-you solution, we can explore using Slack, email with looms, or other platforms but I might not be able to respond as quickly as I would with Voxer.

What if I need more help after the 5 days or

If you need additional support, you can book a strategy session or inquire about a full Brand Guidelines creation service.

Can I just buy the templates without Voxer support?

Yes! If you prefer a DIY approach, you can purchase the templates separately or as a bundle without the Voxer support.

Will this help if I use AI for content creation?

Absolutely. These templates will give you clear brand voice and messaging guidelines to train your AI tools, so they generate content that sounds like you and stays on-brand.

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