Impact in Action

Impact in Action is a mini-course that guides values-driven solopreneurs and small businesses through setting up their own "Give-Back" system for deeper customer connections, better brand differentiation, and genuine positive impact.

PART 1: CHOOSING YOUR GIVE-BACK SYSTEM shares 9 different plug-and-play give-back models, their benefits, challenges, and who they each work best for.

This section includes the Decision-Making Matrix so you don't get stuck in analysis paralysis when it comes to choosing your model, plus it shares how to make other important decisions around how to choose your nonprofit and track what you're giving.

PART 2: ANNOUNCING YOUR GIVE-BACK SYSTEM focuses on how to share your new system with your audience so it feels genuine and service-based, never performative.

This section includes advice from a seasoned copywriter and messaging strategist who has had a give-back system in place since 2020, and AI prompts for marketing materials so you know what needs to be said to make the impact you want, exactly what existing copy and content needs updating, and AI prompts for efficient copy and content updates.

PART 3: IMPLEMENTING AND MAINTAINING YOUR GIVE-BACK SYSTEM wraps it up with achieving long-term impact and growth with effective storytelling, collaboration opportunities, and future content ideas.

It includes the end of year/quarter impact report and practical tips for emotionally resonant storytelling and ways to leverage your new give-back system for networking and collaborations.

~45 min of video teachings

A Decision-Making Matrix with simple, action-oriented questions to help you choose the best give-back model, nonprofit to work with, and tracking system for tax and legal purposes

A Key Messaging Doc with the 5 essential elements for successfully and confidently sharing your new give-back system in a way that increases brand loyalty, referrals & word of mouth marketing, and strengthens your USP

Placement Guide for updating every relevant piece of existing copy and content with your n ew give-back system so you don't miss a single opportunity to share your new system with your clients and customers

AI prompts from a pro copywriter that covers each piece of content and copy that needs to be updated so you can get this part done quickly while staying on brand!

End of Year/Quarter Impact Report Template to use as the foundation for ongoing marketing + collab pitching, plus tracking and adjusting your give-back system

*Coming soon!* tax advice from a licensed professional (US-based)

Since the pandemic, consumers have been taking a solid look at their values, and voting appropriately with their wallets.

Between 60-80% of consumers seek out products and solutions that align with their values.

And yet! nearly 3/4 of them believe that brand overstate their sustainability or values claims.

Demonstrating your values and showing proof that you stand behind them can be one of the most powerful ways to set yourself apart as a brand that actively stands behind their values.

Having even a simple give-back system that reflect your brand and customer values can be one of the most effective ways to...

Deepen brand connection
Increase brand loyalty
Genuinely show brand purpose
Talk about your advocacy in a nonperformative way
And create real impact for a cause you truly care about

If your brand or customer/client vase has values rooted in sustainability, social justice, inclusion, women's empowerment, (and so many more!) a give-back system can help set your brand apart AND contribute in a tangible way to the positive change your business is making in the world.

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