Create Consistently 

On-Brand Content 

and Streamline PR efforts with the
Voice + Visibility
Framework

A Brand Voice & Visibility asset for scaling small businesses that want:


  A consistent on-brand experience across platforms, from email to social to media features, no matter if you're using a team, contractors, AI, or agencies to create marketing and PR material.

   Time-saving centralization of info & assets for PR pitching and interview questionnaires


Choose between 
DIY, Done-with-You, and Done-for-You support tiers

There are a lot of Brand Voice Guides out there...

What makes this one different?

It isn't easy to get the whole team talking the same (brand) language, whether they're in-house, contractors, or even AI.


If you know you need brand consistency, but you don't want another fill-in-the blank template on your to-do list...

(or another branding asset that will sit in a lost folder on your Google Drive)


You want something comprehensive but also actionable, practical, and easy to implement...

...The Voice & Visibility Framework is for you.

Made for Small Businesses


Bridges the Gap Between High-Ticket Branding Work and Fill-in-the-Blank Templates

Cross-System Use


Designed for Solopreneur or Team Use with AI, PR,  Marketing, and Across Business Ecosystem Communication

Easy to Implement


Includes a Clear “How to Use” Instructions for Each Team Member Role and Implementation Tips Throughout

A Living, Evolving Document


Includes Everything You Need + Nothing You Don't, Plus Next Steps for When and How to Update Your Framework

Makes brand representation easy and efficient...

"Before Jillian created my client's Voice & Visibility Framework, keeping the brand voice consistent between the social media team, the copywriter, and the VA was a struggle. Now, whether it's me, the team, or AI, everything sounds like us. It’s made PR pitching and interviews much more efficient too. I save at least 10 hours a month using this and probably another 2-3 hours a month for each of our team members. Highly recommend!"

Megan Fisk
Business Strategist for High Earning Creatives

The  most successful brands know that creating a consistent experience for their audience is crucial for next level growth.

Top 4 Reasons to invest in The Voice & Visibility Framework:

Consistent Voice + Vibe Across all Visibility Platforms

Serves as a centralized execution-focused asset for maintaining brand consistency across marketing and PR content so that you're building trust at every touch point and making the 'yes' easier and and totally aligned—no this-feels-off second guessing.

Keeps AI-Generated Content Sounding and Feeling Like You

Gives you key human touchpoints and easy-to-follow AI prompt guidelines, so whenever you use AI, your content stays on-brand, natural, and actually sounds and feels like a real person wrote it.

Gets Your Entire PR Outreach Effort on the Same Page

Aligns your team’s outreach by centralizing your visibility assets and language for more efficient pitching, more yeses, better-fit opportunities and more impactful visibility.

Saves Time & Effort on Repetitive Visibility Tasks

Acts as a “plug-and-play” PR library so your or your VA can copy/paste key brand information into interview questionnaires instead of rewriting it from scratch each time or digging through past interviews for answers, saving hours of time every month.

What's in the Framework template?

The Voice & Visibility Framework includes all of the following:

How to Get Started 15 min section-by-section walk through video

How to Use this Framework (dedicated guidelines for each team member )

1-page Quick Reference Guide for New Hires

Brand Identity 

Media & PR 

Voice + Tone 

Style Guide 

Industry-specific glossary 

DEI-specific language guide

Progress Checklist

The Framework is delivered in a mini-course format with short implementation help videos and a Google doc that includes instructions, clear definitions, examples, and advanced implementation tips. AI-specific tips are included throughout.

Want my expert eyes on Your Framework?

Get your Voice & Visibility foundation set up for this year's growth plans!

Invest in The Voice and Visibility Framework before July 31 and get a complimentary Review Session from me! 


You share your finished Framework with me and I'll send you a 15-20 min video with my feedback and improvement suggestions.

FREE

Until July 31

Usually $147

NEW UPDATES FOR AI USERS

TIPS, GUIDELINES, AND RECOMMENDATIONS TO USE THE FRAMEWORK ALONGSIDE GENERATIVE AI

I used to prepare these guidelines almost exclusively for small businesses that were getting ready to grow their teams but so many solopreneurs are incorporating AI into their marketing, I knew it was time to update the Framework too!

The 2025 updates include:


  •  a set of best practice guidelines in the "Getting Started" section


  •  tips in each section to use AI to help you complete the Framework


  • tips for using the information in each section to create always on-brand marketing and PR content.

Not sure how to use generative AI in a way that's

fully aligned with your brand?


Check out my Aligned AI Workshop.

Choose the support tier that's right for you...

DIY 

Framework template + video guide


$297

Includes the Voice & Visibility Framework template and a 10 min video walk-through.


The template is delivered in Google doc format and comes with instructions, definitions, examples, implementation tips, and added guidance on using the Framework with AI.

Done-with-You 

template and video guide

+ 30 days of Voxer 


$547

Includes the Framework template and video walk-through, plus 2 weeks of Voxer access with me to get expert feedback on the most important or challenging elements.

You can schedule for your Voxer support completely independent of when you purchase your Framework via the link sent with the Framework delivery email. Office Hours are Mon-Thurs 11am-7pm CET.

Done-for you 

Voice & Visibility VIP Day



$1500 (payment plans available)

The Done-for-You tier is a VIP Day service for brands who want their framework like, yesterday. 


After your purchase you'll be sent a link in the confirmation email, select a date on my calendar and submit required docs. We'll hop on a 60 minute call and I'll deliver your Voice & Visibility Guidelines within 24 hours. 1 revision included.


To view calendar availability before booking, click here.


If after purchasing, you get started and decide you want to level up a support tier or two, the support level

you purchased goes toward the investment amount of the support level you actually need. No double charges.

who the Voice & Visibility Framework is for:
Who this is for:

​ Scaling business owners who struggle to make their brand sound consistent across team members, contractors, and platforms.

​ Small businesses using generative AI for marketing and PR who want their content to sound on-brand and feel human.

​ CEOs and Founders launching a visibility campaign leveraging PR and the media.

​ Businesses that need a lasting, long term solution for brand consistency and streamlining visibility efforts. Done right, the payoffs for implementing this Framework can save up up to 15 hours and over $2000 per month for years into the future but it does take upfront time and effort.


Who this is not for:

Those looking for messaging support. The Voice & Visibility Framework is about how you say things, not what you say (that's the Messaging & Storytelling  Framework!)

 Businesses that are rebranding or pivoting. If this is you, you're a better fit for the Complete Verbal Brand Identity & Messaging System Bundle. You'll need both to successfully navigate that big of a change.

  Early-stage business owners that are still testing what works best for their audience. While you could benefit from the PR section, this Framework is designed for established and scaling businesses who need to refine their brand identity and voice elements and get all that information into one centralized location. Check out my private podcast if you're in the early stage! I have so many helpful free resources just for you :)

Business that need a quick fix. Nothing wrong with needing a quick fix, I just want to be transparent and say that this Framework isn't that. It will take time to adapt the Framework to your business (at the DIY and DWY levels) and at any support level, effort will need to go into making sure team members use it.

Is the Voice and Visibility Framework right for
my business?
  • Is this only for established or scaling businesses?
    Not exclusively but it's a pretty comprehensive framework and has sections that most early-phase business owners don't need while they're still figuring out what resonates best with their audience. I would recommend checking out the other half of the Voice & Visibility Framework, which is the Messaging & Storytelling Framework.
  • How much time should I expect to invest in setting up this framework?
    It honestly depends on how much brand identity and PR information you already have in place. If there is a lot of establishing, refining, or updating that needs to happen, up to a week. I can create a pro-level, optimized framework in a single day so if time is a pressing issue, I suggest the done-for-you option.
  • Do I need any prior branding experience or additional tools to effectively implement this guide?
    Nope! The Framework is a fully stand-alone asset (unless you also need messaging, in that case I suggest the Complete Brand Voice & Messaging Framework Bundle). it comes with definitions, examples, instructions, and implementation tips so you don't need to be a branding or PR pro or additional tools. However, if you're planning to use it alongside AI, you'll of course want that too.
  • What's your refund policy?
    Unfortunately, since this is a digital product and you get immediate access, there are no refunds. If you're at all unhappy with your purchase for any reason, please reach out to hello@jillianbright.com and we'll see what we can do for you!

Hi! I'm Jillian!

I'm a creative writer, copywriter, and ethical marketing strategist and I created these guidelines after watching so many client struggle with brand consistency with their teams or across the different marketing channels they use.

What started out as a $4k done-for-you service evolved into a 3-tier system to support businesses of multiple stages and revenue levels with brand voice consistency in their copy and content and visibility campaign workflow.

The Voice & Visibility Framework

Easily and efficiently create brand consistency across platforms and systems, no matter who is creating for the brand

Train AI tools to sound like your brand and make sure you address the necessary human-only touchpoints so it feels right too

Streamline visibility campaigns with plug-and-play media bio, PR library, and speaker topics

Choose between DIY, Done-With-You, and Done-For-You levels of support. 

Upgrade at any time!

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The Voice & Visibility Framework

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  • Preferred option
    DIY Framework template and workshop$297.00
  • Preferred option
    Done WITH You Framework template and workshop + 2 weeks of Voxer$547.00
  • Preferred option
    VIP Day Done-for-You Brand Voice Guide Creation ($1500.00)2x $750.00

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