Brand Messaging Guidelines Template

The Brand Messaging Guidelines Template provides a strategic foundation for compelling, high-converting messaging.

Unlike one-size-fits-all brand statements, this template guides you through the exact process of articulating your brand’s core message, value propositions, and storytelling pillars—ensuring your marketing feels aligned, persuasive, and built to grow with your business.

Each section includes 3 advanced tips for how to apply the information, and each field contains guidance for creating the best possible answers.

Contains the follow sections:

Positioning your brand (brand identity and USP)
Understanding your audience (audience segments, buying behavior, struggles, desires, awareness levels, and more)
Core Messaging for each offer includes features, benefits, outcomes, transformations, process, promise, potential objections and more
Understanding your competition includes both direct and indirect competition and potential messaging gaps

The template comes with the additional resource "Using AI to Streamline Your Marketing" which includes prompts to help you fill out the messaging guide, post-generation editing tips,m and most common use scenarios to use the guide along with AI tools like ChatGPT.

Who this is for:

Entrepreneurs refining their positioning and struggling to articulate their brand’s value.

Business owners who need clear, compelling messaging for sales pages, emails, and offers.

Founders ready to create a strong, strategic foundation for long-term brand growth.

Who this is not for:

Those only looking for content prompts or voice guidelines. This template is about what you say, not how you say it. (that's what the Brand Voice Guidelines Template is for!)

Those looking for a done-for-you solution. I do offer a limited number those so inquire here if that's you.

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